by Bruce Turkel | Jan 2, 2009 | Uncategorized
VIA Washingto Post A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that thousand of people went...
by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
by Bruce Turkel | Oct 17, 2008 | Uncategorized
I recently read an article about microexpressions — those uncontrollable momentary facial expressions that convey exactly what we feel about a human interaction. Examples included a woman snarling like a jackyll when she encountered someone she really disliked...
by Bruce Turkel | Oct 3, 2008 | Uncategorized
VIA Business Week Gutsy marketers spend into the teeth of a recession. Several of BusinessWeek’s 100 Best Global Brands are doing exactly that by Burt Helm Every time a recession threatens, executives glare at the balance sheet and wonder aloud about one...
by Bruce Turkel | Mar 24, 2008 | Uncategorized
By Jayne Clark, USA TODAY
Here’s a dining concept that’ll make your head — if not your stomach — spin: It’s dinner at a table suspended 165 feet in the air with chairs that swivel 180 degrees.
Dubbed Dinner in the Sky, the attraction is making its...
