by Bruce Turkel | Oct 16, 2012 | Branding
A partner in a successful medical services company had a problem. Her business was undergoing a number of new competitive challenges as larger, national businesses had begun to market to her clients. Worse, they were offering genericized services at significantly...
by Bruce Turkel | Jun 24, 2012 | Branding
When I was in college, moving into the dorms was an arduous ritual. First we’d set up our stereos. Of course they were enormous – mine was comprised of big JBL speakers, a separate Marantz amp and McIntosh pre-amp, a Pioneer turntable and Aiwa cassette deck. The...
by Bruce Turkel | Apr 4, 2012 | Uncategorized
Creative designer David Kustin was sitting comfortably behind a steaming cup of coffee at our conference table. He was starting to tell me about his background and how he got into the branding business. “I’m a South Florida native,” he said. (I’m a South Florida...
by Bruce Turkel | Mar 20, 2012 | Uncategorized
In the last few months our branding firm has seen an unprecedented rash of new business opportunities. While I never look a gift horse in the mouth, the control freak, Type-A part of my personality wants to know where they’re all coming from. The small part of my...
by Bruce Turkel | Mar 12, 2012 | Uncategorized
Most mornings my running group meets bright-eyed and bushy-tailed at 5:45 AM. Of course, even at that peaceful time in the early morning we have to watch out for oncoming traffic. No matter how sleepy I am, nothing’s more bracing than the slipstream of speeding cars...
