by Bruce Turkel | Feb 20, 2012 | Branding
I write this blog for a lot of reasons — to open a line of communication with you, to have a forum for my thoughts, to impose the discipline to think and write, to generate speaking gigs and new business for my advertising agency, and to build my brand. But thanks to...
by Bruce Turkel | Dec 20, 2011 | Uncategorized
In today’s social media-savvy world, one of the most important things you can do to increase your opportunities is to generate buzz. There are a number of activities you can undertake to increase your public perception and generate the kind of buzz that has the...
by Bruce Turkel | May 16, 2011 | Uncategorized
Every third Friday I drive up to Fort Lauderdale at seven a.m. to attend the monthly meeting of The Strategic Forum (TSF). The Forum is an organization of about 35 business owners and CEOs that get together to share ideas, help each other network, and listen to an...
by Bruce Turkel | Dec 28, 2010 | Uncategorized
Christmas Eve morning 2010. We’re jogging along School House Road approaching Sunset Drive on our way back to the cars and breakfast. As we reach the red light, it switches to green and we cross Sunset in front of the lines of cars now stopped on the much busier...
by Bruce Turkel | Nov 9, 2010 | Uncategorized
At 5:45 last Sunday morning, I walked into the lobby of the Hilton Hotel on 53rd Street in Manhattan and joined the crowd getting ready to run the New York Marathon. I was amazed by the energy of groups of nylon-clad athletes waiting to head to Staten Island and the...
