by Bruce Turkel | Mar 15, 2015 | Branding, Bruce Turkel, Marketing & Advertising
Smart Luggage for the Connected Age promised the title in last week’s New York Times. It featured a company that’s releasing “smart luggage” packed with up-to-the-minute features including “a Bluetooth-enabled lock, GPS tracking, and a USB port for recharging a...
by Bruce Turkel | Feb 15, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last Friday’s edition of The New York Times included two stories on the trouble with transparency that few readers probably connected even though the problem affects all of us. One article was about how Brian Williams “misremembered” his flight on a United States...
by Bruce Turkel | Feb 9, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brian Williams is toast.Brian Williams is not going to return to NBC Nightly News. He is not going to reenergize his news career. He’s not going to make a comeback. Brian Williams is toast. Williams has promised to get back on the air, saying, “Upon my return I will...
by Bruce Turkel | Dec 2, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Cyber Monday’s business press was all atwitter looking at that day as well as Black Friday, Small Business Saturday, and Technology Tuesday. Makes me wonder when they’re going to celebrate WTF Wednesday, too. But this year something new happened. All of a sudden Cyber...
by Bruce Turkel | Jul 20, 2014 | Uncategorized
Sitting in the downstairs conference room of the gorgeous Condado Vanderbilt Hotel in San Juan, I would ordinarily be staring out the window at the crashing surf except that Martin Stoll, the brilliant and understated founder of social media consultancy Sparkloft...
