by Bruce Turkel | Sep 2, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I’ve stayed in a lot of Marriott hotels lately. Plenty of the conferences I attend and speak at are organized at Marriott properties and I’m a member of the Marriott affinity program so the collected room nights earn me free breakfasts and occasional upgrades. But...
by Bruce Turkel | Aug 11, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There was once a store in your neighborhood with the name Strictly Tennis. Everyone knew what Strictly Tennis did and what they sold. But then enough kids started playing soccer that the owners decided to also carry cleats and jerseys and changed their name to...
by Bruce Turkel | Jun 7, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Ogden Nash is known for short, glib poetry such as “The Turtle:”The turtle lives ‘twixt plated decks Which practically conceal its sex. I think it clever of the turtle In such a fix to be so fertile. And “The Canary:” The song of canaries Never varies, And when...
by Bruce Turkel | Mar 15, 2015 | Branding, Bruce Turkel, Marketing & Advertising
Smart Luggage for the Connected Age promised the title in last week’s New York Times. It featured a company that’s releasing “smart luggage” packed with up-to-the-minute features including “a Bluetooth-enabled lock, GPS tracking, and a USB port for recharging a...
by Bruce Turkel | Feb 15, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last Friday’s edition of The New York Times included two stories on the trouble with transparency that few readers probably connected even though the problem affects all of us. One article was about how Brian Williams “misremembered” his flight on a United States...
