by Bruce Turkel | Jul 14, 2007 | Uncategorized
I’ll admit I’ve never been a huge Steven Heller fan, mostly because I didn’t understand a lot of what he said. But Kerry McLaney in my office turned me on to this interview and I agree with her that it’s brilliant. By the way, if you go to the...
by Bruce Turkel | May 2, 2007 | Uncategorized
Here’s Bruce’s take on New York Times Bestselling Author Steadman Graham.Click on his picture to see what he’s doing now
by Bruce Turkel | Apr 26, 2007 | Branding
In an interesting combination of advertising and social commentary, Nike has plunged bravely into the Don Imus controversey. Although the company takes the high road, it will be interesting to see what (if any) the response will be with consumers and throughout the...
by Bruce Turkel | Apr 12, 2007 | Branding
There’s no doubt that brands are badges, telling everyone who we are and how we want to present ourselves to the world. But how far does this go? A recent article in the New York Times suggests that brand-badge symbolism has become so powerful that certain cars...
by Bruce Turkel | Apr 11, 2007 | Uncategorized
You can credit the Internet for another major change in travel marketing. Thanks to sites such as TripAdvisor, happy and unhappy guests can immediately post their opinions for all the world to see. As Michele Higgins writes in The New York Times, “The Web Gives Hotel...
