by Bruce Turkel | Oct 31, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Midcentury Modern is More Popular Than Ever.Midcentury modern is a style of architecture, interior design, and product and graphic design that was created from roughly 1933 to 1965. Its development was the work of architects and designers including George Nelson, Eero...
by Bruce Turkel | Aug 16, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Bestseller. How-To Guide.I asked a good buddy who’s got a New York Times bestseller what I needed to do to get on the bestseller list. He grabbed me by both shoulders and looked soulfully into my eyes. “Most of all,” he said dramatically, “write a better book.”...
by Bruce Turkel | Jul 11, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Ashley Madison on Branding Adultery From last Wednesday’s New York Times: “Ashley Madison, a service that claims to facilitate extramarital affairs, has been in repair mode since last summer, when hackers exposed information attached to more that 30 million...
by Bruce Turkel | Jun 20, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Value of branding.While I try to maintain this discussion on the powerful value of branding, some days I simply don’t have anything to write about. It doesn’t happen often, mind you. But now that I’ve religiously posted at least one blog post every...
by Bruce Turkel | Jun 13, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand Motivation – Do You Know Yours? We’ve spent a lot of time talking about brands and how to build them. What I’m finding is that in order to create a good brand for our clients, we find it important to understand their brand motivation. In other words,...