by Bruce Turkel | Oct 28, 2008 | Uncategorized
This weekend I spoke at a conference for The Keyes Company on a Carnival cruise ship. Although my wife and I spent a lot of time in our cabin watching CNN to see what Obama, Biden, McCain, Palin and Saturday Night Live would do in the campaign’s final days, we still...
by Bruce Turkel | Aug 21, 2007 | Branding, Marketing & Advertising
From the New York Times: FOR generations, advertising interrupted the entertainment that Americans wanted to read, hear or watch. Now, in a turnabout, advertising is increasingly being presented as entertainment — and surprisingly, the idea of all ads, all the time,...
by Bruce Turkel | Jul 14, 2007 | Uncategorized
I’ll admit I’ve never been a huge Steven Heller fan, mostly because I didn’t understand a lot of what he said. But Kerry McLaney in my office turned me on to this interview and I agree with her that it’s brilliant. By the way, if you go to the...
by Bruce Turkel | May 30, 2007 | Branding
The Geico cavemen have become popular enough they’ve become the subject of a show. NEW YORK (AP) — Some of the most creative thinking in television these days has nothing to do with comedy or drama. It’s about the commercials. Fueled by a growing...
by Bruce Turkel | May 2, 2007 | Uncategorized
Here’s Bruce’s take on New York Times Bestselling Author Steadman Graham.Click on his picture to see what he’s doing now
