by Bruce Turkel | Dec 2, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There’s an old joke that says, “The key to relationships is honesty and sincerity… and if you can fake that, the rest is easy.” Paraphrasing slightly, many companies believe that the key to branding is authenticity… and if they can fake THAT, then the rest is...
by Bruce Turkel | Feb 25, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
What the heck’s going on in the world of brands? If you haven’t been paying attention lately, lots of great companies are suffering significant headaches dealing with the body blows their brand images are taking almost every single week. Look at Nike, the sportswear...
by Bruce Turkel | Oct 22, 2012 | Branding
Now that Lance Armstrong and Nike are out of LiveStrong, will the brand survive? You can watch my interview on FOX News’ Money with Melissa Francis HERE.
by Bruce Turkel | Nov 28, 2011 | Uncategorized
Those of you who know me or have been reading this blog for a while know that I am obsessed with traveling light. In my mind, there are only two types of luggage: carry-on and lost. I prefer the first kind. I’m very careful with what I carry and how I carry it. I...
by Bruce Turkel | Sep 18, 2011 | Uncategorized
I almost never meet people on airplanes — I guess my headphones and open laptop discourage conversation. But my good friend Bob Berkowitz, CEO of Multivision Video, often meets important people on planes. He believes that his American Airlines upgrades are worth every...
