Free Research to Build Your Brand.

For years there's been an ongoing debate regarding the veracity of research in the advertising world. On one side of the argument are the research proponents who believe that consumer attitudes and purchasing preferences can be accurately determined through...

Setting The Record Straight.

If you visit the Smithsonian Institute, one of the exhibits you might see is a lunch counter that's been carefully relocated from a Woolworth's store in Greensboro, North Carolina to Washington D.C. History says that the counter was the site of the first...

The South’s First Sit-In

There's a lunch counter on display in the Smithsonian Institution that was taken from Greensboro, North Carolina. According to the plaque, Greensboro was the site of the first civil rights sit-in in the American south. But at least a year before the sit-ins in North...
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