by Bruce Turkel | Jan 3, 2012 | Uncategorized
For years there’s been an ongoing debate regarding the veracity of research in the advertising world. On one side of the argument are the research proponents who believe that consumer attitudes and purchasing preferences can be accurately determined through...
by Bruce Turkel | Nov 28, 2011 | Uncategorized
Those of you who know me or have been reading this blog for a while know that I am obsessed with traveling light. In my mind, there are only two types of luggage: carry-on and lost. I prefer the first kind. I’m very careful with what I carry and how I carry it....
by Bruce Turkel | Oct 4, 2011 | Uncategorized
My daughter and I came home from Publix the other day with a trunk full of groceries. When we dumped the bags on the kitchen counter we realized we had forgotten the basil and almond paste. Whole Foods is a lot closer to our house than Publix, so we shot over there to...
by Bruce Turkel | Sep 6, 2011 | Uncategorized
When I started my business my father called my action “the confidence of ignorance.” I didn’t really know what I didn’t know so I held my nose and jumped right in. And with some long hours, perseverance, the hard work of lots of great people, and some good...
by Bruce Turkel | Mar 20, 2011 | Uncategorized
I’ve been lucky enough to meet lots of you at the different conferences and presentations I speak at every year. Because I spend so much time travelling to and from the speeches, I spend an inordinate amount of time on airplanes. Because I don’t like to...
