by Bruce Turkel | Jun 26, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Know Your Customer. Perhaps the most essential element of marketing and branding is to know your customer. Companies spend hundreds of millions of dollars trying to understand what their buyers like and dislike, what motivates them to...
by Bruce Turkel | May 1, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Innovation. Are you curious about innovation? Go to Amazon and count the number of books with “Think outside the box” in the title. If you have more patience than me, perhaps you’ll make it past the first three pages and at least 26...
by Bruce Turkel | Nov 29, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Are you living for the weekend? The other morning, I hopped into an elevator and hit number 27 on the way up to a meeting. I looked over and saw one of the people I was going to meet standing in the elevator behind me. “Good morning.” I said...
by Bruce Turkel | Mar 8, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Saturday Night Live star Kate McKinnon interrupted the show’s Weekend Update news segment to praise the hugely controversial “Don’t Say Gay” bill passed by Florida‘s House of Representatives. That’s right, praise. “I heard about this law, and I...
by Bruce Turkel | Feb 8, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. Blaise Pascal was a mathematician, physicist, inventor, and theologian who wrote “the heart has its reasons, whereof reason knows nothing.” He wrote it way back when in the seventeenth century. Pascal lived in France, so he actually...
