by Bruce Turkel | Jun 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. Sales Made Easy – My Four-Word Rules For Sales Success—12 in a series. When I ran my branding firm, our creative director, Soren, was a very talented polyglot. In addition to his native Danish, Soren spoke fluent English, French, and...
by Bruce Turkel | May 30, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. Sales Made Easy 10 – My Four-Word Rules For Success – #10 in a series. We’ve spent the last few weeks discussing my four-word rules for business success. My goal remains simple: I want to give you easy-to-implement tools,...
by Bruce Turkel | Feb 27, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Bad Publicity The speaker at the workshop opened her talk with, “It’s a funny story…” “…I went to the funeral of an old student of mine. She died when she was 48… so it was sad, but it’s a funny story.” Wait…? What…?...
by Bruce Turkel | Aug 30, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. What Do You Want? It was a good ten or twelve years ago, and I was late for a meeting. I was rushing through Coconut Grove from my office to meet with my client on the other end of town. It was a typical, beautifully warm Miami day, and I...
by Bruce Turkel | Jun 26, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Know Your Customer. Perhaps the most essential element of marketing and branding is to know your customer. Companies spend hundreds of millions of dollars trying to understand what their buyers like and dislike, what motivates them to...
