by Bruce Turkel | Feb 10, 2020 | Leadership
Accounting for Accountability Just about a year ago, my daughter Aliana relocated from Washington DC to Los Angeles. I had recently sold my business and had newly minted free time on my hands. Plus, I had a great keynote speaker gig scheduled in Anaheim, California,...
by Bruce Turkel | Sep 19, 2018 | Branding, Bruce Turkel
Whenever I park my bicycle, I’m careful to lock it securely to a bike rack or lamp post. I use a Kryptonite shackle lock and always make sure I run it through my bike frame and around secure anchors. I do all this with the hope that my bike will be right where I left...
by Bruce Turkel | Jul 25, 2018 | Bruce Turkel, Building Brand Value
Here’s a thought: If we want to increase our success, why don’t we stop concentrating on what our products or services do and start focusing on what they do for our customers? In other words, what if we stop emphasizing our function and start promoting the results of...
by Bruce Turkel | May 28, 2018 | Uncategorized
Two weeks ago, I wrote a blog post about Google manipulating their Artificial Voice (AI) voice recognition software. Specifically, the company added “ums” and “ahs” to their robot voices to make them sound more human.Google was doing this to make their interactions...
by Bruce Turkel | May 15, 2018 | Branding, Building Brand Value
For years Google has crowed about their code of conduct, “Don’t be evil.” In 2015 they doubled down on the concept, if not the actual words, when they introduced their new tagline “Do the right thing.” As the company explains in their code of conduct,...
