by Bruce Turkel | Apr 6, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I am sitting in the audience of a breakout session at the NSA (National Speakers Association – the ones who talk, not the ones who listen). An online expert is putting on a fascinating presentation about how to generate web traffic. Right now he’s demonstrating his...
by Bruce Turkel | Feb 17, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
…those who get it, get it anyway. Those who don’t, never will.” Have you seen the ad for the new Cadillac ELR? It features a very smug 40-something actor, Neal McDonough, strolling through his Dwell magazine-perfect house, kissing his beautiful wife, high-fiving his...
by Bruce Turkel | Jan 20, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Power of Patterns My friend and the lead guitar player for The Southbound Suspects, Phil Allen, put himself through law school at the University of Florida by singing and playing his guitar in bars around Gainesville. Years later Phil still wows audiences by...
by Bruce Turkel | Oct 28, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand value is the degree to which an individual or organization’s identity is recognized and valued by others. As such, it is not a single static measure. Rather it’s a dynamically fluid asset that is constantly increasing or decreasing. A good way to illustrate the...
by Bruce Turkel | Aug 19, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last month I presented the keynote speech on building brands at the NSA Annual Convention in Philadelphia. Before you glance over your shoulder or check if your phone is tapped, this NSA stands for the National Speakers Association NOT the National Security Agency. Or...
