by Bruce Turkel | Nov 16, 2010 | Uncategorized
In the great world of marketing there are many subsets of practices and practitioners. Advertising, branding, promotions, public relations, and online marketing are perhaps the most widely known but there are lots of others. Theoretically they're all concerned with...
by Bruce Turkel | Oct 19, 2010 | Uncategorized
I'm sitting here in the mezzanine level of the Grand Ballroom in Collingswood, New Jersey, waiting for my turn to get up in front of the crowd and talk about Building Brand Value. It's interesting to be in the balcony of this restored Scottish Rite temple watching the...
by Bruce Turkel | Sep 21, 2010 | Uncategorized
When his gloved hands were too far down my throat for me to answer, the dentist told me I needed a gum graft. “But I don't do that,” he added, “You need to see a periodontist.” I nodded. And after I took care of my co-pay, I got the referral, made the appointment and...
