by Bruce Turkel | Nov 10, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A good friend of mine got the opportunity to speak at a very prestigious event. Besides the honor of the invitation, my friend was hoping to attract a big crowd, sell some of his books, and generate some buzz. Unfortunately, the organizers had some challenges—and a...
by Bruce Turkel | Oct 26, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week we talked about disruptors. This week we’ve got a great example of disruption called Babyfonics Genius. And if you have a child or grandchild who’s learning to read, you’ll really enjoy this post.New mother Heidi Dobbs was busy teaching her pre-school...
by Bruce Turkel | Aug 10, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week, Melissa Francis at FOX Business did a story on BuzzFeed’s review of fast food marketing. The site created a sliding scale format that compared the pictures of fast food presented in advertising with the actual items you’d be handed across the counter. Even...
by Bruce Turkel | May 5, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Walking into a meeting, church or synagogue, or maybe a theater, I’m sure you reach into your pocket and turn off the volume on your phone. But because not everyone is as thoughtful and considerate as you, a phone invariably rings during the presentation. Sadly,...
by Bruce Turkel | Apr 6, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I am sitting in the audience of a breakout session at the NSA (National Speakers Association – the ones who talk, not the ones who listen). An online expert is putting on a fascinating presentation about how to generate web traffic. Right now he’s demonstrating his...
