by Bruce Turkel | Dec 22, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Bah Humbug. Pardon me for being a skeptamist, but does anything say, “I did as little as possible” more than a generic e-mail holiday greeting? I just received this one (amongst many) and am reprinting its touching message here in all its insipid entirety to make my...
by Bruce Turkel | Nov 25, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Lots of people quote the old bromide, “All PR is good PR” but few people actually live it. Recently I had a friend tell me that not only did he believe this saying but he wanted to promote his brand on radio and TV as I’ve done. So after arranging some media training...
by Bruce Turkel | Nov 10, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A good friend of mine got the opportunity to speak at a very prestigious event. Besides the honor of the invitation, my friend was hoping to attract a big crowd, sell some of his books, and generate some buzz. Unfortunately, the organizers had some challenges—and a...
by Bruce Turkel | Oct 26, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week we talked about disruptors. This week we’ve got a great example of disruption called Babyfonics Genius. And if you have a child or grandchild who’s learning to read, you’ll really enjoy this post.New mother Heidi Dobbs was busy teaching her pre-school...
by Bruce Turkel | Aug 10, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week, Melissa Francis at FOX Business did a story on BuzzFeed’s review of fast food marketing. The site created a sliding scale format that compared the pictures of fast food presented in advertising with the actual items you’d be handed across the counter. Even...
