by Bruce Turkel | Aug 21, 2007 | Branding, Bruce Turkel
In the highly competitive world of sports marketing, companies have to guard their brands very carefully. So even superstars Ray Lewis and Kobe Bryant (who were eventually cleared of the allegations against them) ended up waiting months for a sponsorship opportunity....
by Bruce Turkel | Apr 12, 2007 | Branding
As the marketing of travel and tourism continues to change, two travel sites are taking a cue from YouTube and distributing consumer-created video content on their sites. Travelistic.com and LonelyPlanet.tv are both offering users and tourism bureaus the opportunity...
