by Bruce Turkel | Aug 25, 2014 | Bruce Turkel, Keynote speaking, Marketing & Advertising
The Ice Bucket Challenge? By now everyone who’s not living under a rock knows about the Ice Bucket Challenge. It’s a brilliant viral stunt that combines coerced altruism, mild sadism, mischief, social media, and a good dose of revenge to get people to...
by Bruce Turkel | Aug 13, 2014 | Uncategorized
My brave and beautiful son Danny wrote this incredibly touching post-mortem for Robin Williams. To see the original post, click HERE.Please contact the National Suicide Prevention Hotline at 1-800-273-8255 if you or someone you know is considering committing suicide....
by Bruce Turkel | Aug 6, 2014 | Uncategorized
My post, “A Sexist Logo is Always Sexist. Except When it’s Not,” has generated a lot of responses. I agree with some and disagree with others but appreciate everyone’s outlook and input. Unfortunately, the article I used for my research was inaccurate and...
by Bruce Turkel | Aug 3, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week we talked about what happens when critics judge new ideas too quickly and often risk sentencing great ideas to obscurity; in that case, Airbnb‘s new logo that was compared to “certain female anatomy.” (Branding Gone Wrong) But what happens when the...
by Bruce Turkel | Jun 30, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
We jogged past the Matheson Hammock tidal basin and reached the bay just as half of the giant sun poked above the horizon and Biscayne Bay reflected a brilliant orange carpet straight to the shore. Neither Bob, Tim nor I had our phones with us so the scene will have...
