by Bruce Turkel | Jun 30, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
We jogged past the Matheson Hammock tidal basin and reached the bay just as half of the giant sun poked above the horizon and Biscayne Bay reflected a brilliant orange carpet straight to the shore. Neither Bob, Tim nor I had our phones with us so the scene will have...
by Bruce Turkel | Jun 18, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How difficult is it for you to keep up-to-date with your to-do list? In 2010 I wrote a blog on my to-do list problems and it’s turned out to be one of my most popular posts to date, so I’ve assumed that to-do list problems are pretty universal. Funny thing is the...
by Bruce Turkel | May 5, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Walking into a meeting, church or synagogue, or maybe a theater, I’m sure you reach into your pocket and turn off the volume on your phone. But because not everyone is as thoughtful and considerate as you, a phone invariably rings during the presentation. Sadly,...
by Bruce Turkel | Oct 28, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand value is the degree to which an individual or organization’s identity is recognized and valued by others. As such, it is not a single static measure. Rather it’s a dynamically fluid asset that is constantly increasing or decreasing. A good way to illustrate the...
by Bruce Turkel | May 20, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
My fifth grade teacher Juliette Polichetti used to say, “If you don’t know what you don’t know then you don’t know.” And while you could argue that that’s another way of explaining that ignorance is bliss, I don’t think that’s what Miss Polichetti had in mind. When I...
