The Real Cost Of Tourism

Since the tragic oil spill began I’ve been inundated by reporters wanting to know how much money various gulf coast communities will have to spend to repair their tourism industries. Paradoxically, I believe the question is not how much should be spent but what...

You Can’t Rebrand Until You Rebrand

Mark Trueblood commented on my post that the Republican Party should take a branding lesson from Cadillac: “I think the GOP’s problems are much deeper than an lack of youth or sleekness…their image problem is not their age, it is their actions and...

VisitFlorida, here we come!!

Eager to help turn our home state prosper during these tough time, we just submitted our RFP response to VisitFlorida, Florida’s official destination marketing organization. I’ll keep you posted on how the review goes.
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