by Bruce Turkel | Apr 4, 2012 | Uncategorized
Creative designer David Kustin was sitting comfortably behind a steaming cup of coffee at our conference table. He was starting to tell me about his background and how he got into the branding business. “I’m a South Florida native,” he said. (I’m a South Florida...
by Bruce Turkel | Nov 15, 2011 | Uncategorized
Last week we talked about people and companies who have botched their brands, such as Toyota, Lightsquared, and Herman Cain, and companies who managed crises superbly, including Tylenol and Ferrari (TurkelTalks: They Never Even Saw It Coming). But who knew that an...
by Bruce Turkel | Aug 2, 2011 | Uncategorized
I used to think that my father’s generation was the last one to live in two centuries at the same time. Growing up near Poe Park in the Bronx, my dad lived in a community with all the modern technological marvels including refrigerators, televisions, and automobiles....
by Bruce Turkel | May 2, 2011 | Uncategorized
I’d like you to watch a video on YouTube. In the video you’ll see two teams of kids playing with basketballs. One team is dressed in white, the other in black. While you watch the video, be very careful to keep track of how many times the white team passes the ball....
