by Bruce Turkel | Jul 6, 2021 | All About Them, Branding, Bruce Turkel, Is That All There Is?, Leadership
Are you familiar with Cargo Cults? These groups of islanders were first noted in the South Pacific after their contact with allied military forces during WWII. The concept of Cargo Cults explains the reactions that isolated, pre-industrial island cultures that...
by Bruce Turkel | May 18, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. Years ago I was up in the Berkshires and saw Tom Rush play at an afternoon concert outside of Dalton, Massachusetts. Because it was an open air gig in a beautiful pasture, it was easy to talk with him...
by Bruce Turkel | Apr 6, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
Click HERE if you’d rather watch the video. What do these three apocryphal vignettes have in common? 1) “I can’t possibly find time to meet with you,” Katherine Hepburn says to the young reporter. “I have the lead...
by Bruce Turkel | Dec 22, 2020 | All About Them, Branding, Is That All There Is?, Uncategorized
I love the holidays. That’s probably not such a unique statement. You probably love the holidays, too. Maybe you love holidays for the traditions, maybe for the food. Maybe you love the gifts, or the reassuring rituals. Perhaps you have a religious or spiritual...
by Bruce Turkel | Mar 16, 2020 | Branding, Keynote speaking, Leadership, Marketing & Advertising
It was Winston Churchill who first said: “Never let a good crisis go to waste.” Churchill’s words are perfectly appropriate considering what’s going on today with the Coronavirus and Covid-19. This could very well be the crises he was talking about. According to The...
