by Bruce Turkel | Sep 21, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
Once digital marketing became the standard, one of the questions almost every one of my clients would ask was, “How can we make our campaign go viral?” There are many things you can do to TRY to make your campaign go viral. But there is nothing you can do to guarantee...
by Bruce Turkel | Jul 20, 2021 | All About Them, Is That All There Is?, Leadership, Uncategorized
How To Get What You Want. Each week I collect more and more followers on LinkedIn, and I thought it would be a good idea to reach out to all those folks to promote my new book. Trouble is, I don’t know the best way to do that. A friend recommended a LinkedIn...
by Bruce Turkel | Dec 16, 2020 | All About Them, Bruce Turkel, Uncategorized
There’s an old story about the two footwear salespeople who were sent to a tropical island: After spending a day walking around the island looking for opportunities, the first salesperson emailed the home office: “Sending my samples back ASAP. No one here wears...
by Bruce Turkel | Aug 18, 2020 | Branding, Is That All There Is?, Marketing & Advertising
There are at least 301 words with 11 or fewer letters in the English language that contain the word SHIP. How do I know? I went to www.WordFind.com, typed in S H I P, and added up the results. Sure, you can probably come up with another one or two – I’m not...
by Bruce Turkel | May 20, 2020 | All About Them, Branding, Building Brand Value
When my kids were little and we’d go on road trips, sooner or later the whining would begin. “Are we there yet?” “I’m hungry.” “She touched me.” “I have to go to the bathroom.” No matter what I tried, I couldn’t get them to stop. Until one day we hit...
