by Bruce Turkel | Jun 19, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Writing A Great Tagline Last night I noticed that Lexus has a new tagline. Even though I don’t drive one of their cars, I am a big fan of the company and their advertising. That’s because Lexus and their marketing professionals clearly understood the All About Them...
by Bruce Turkel | Apr 18, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand Building The keynote speech to the realtors’ association went very well. We reviewed brand building from the 50,000-foot view and covered the seven critical points to building a compelling brand. Near the end of my talk I invited the audience to continue with me...
by Bruce Turkel | Mar 15, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How To Build A BrandI’m sitting in a very comfortable reclining chair somewhere between Beaumont and Houston Texas, somewhere around 35,000 feet. I’m in a brand new American Airlines 777-300 in business class seat 13D. I’ve got in-air Internet access, a bottomless...
by Bruce Turkel | Dec 29, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The world is undergoing change at an almost unimaginably rapid speed. Technology has forever changed the way we do things. Some companies are figuring out their new place in the world and lots aren’t. Disintermediation is eliminating markets, making certain skill sets...
by Bruce Turkel | Oct 12, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Sometime near the end of seventh grade I got my first report card with all As. This had never happened before because of my abysmal performance in phys. ed. It would never happen again because along with pimples and puberty, eighth grade introduced me to the...
