by Bruce Turkel | Mar 17, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch: Tesla’s Brand Crisis: When Founders Become Liabilities Tesla’s Brand Crisis — A Tale of Two Companies In 1982, Johnson & Johnson faced a crisis when someone laced Tylenol bottles with cyanide. Instead of deflecting blame, J&J pulled...
by Bruce Turkel | Mar 12, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch: Why Earned Money Has More Value Than Passive Income. We all know money is fungible. Of course a dollar earned is a dollar spent, whether it comes from a paycheck, a side hustle, or an unexpected windfall. But somehow, not all money feels the same....
by Bruce Turkel | Dec 20, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is Elon Musk Destroying Tesla’s Brand? Quick. How many auto company CEOs can you name? Chances are you came up with a few dead ones – Henry Ford, Ferdinand Porsche, Enzo Ferrari, and Lee Iacocca – and only one live one – Elon Musk, CEO of...
by Bruce Turkel | Jun 7, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. Magnus Walker Last week I enjoyed a uniquely wonderful experience with Magnus Walker. Thanks to her photography business, my daughter Aliana struck up a friendship with Magnus and Hannah Elliott when she worked on a project at their...
by Bruce Turkel | May 31, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. Think about one picture in the most convincing ads you remember. Chances are your mind’s eye is picturing a very powerful image: Michael Jordan soaring through the air for Nike. A 911 speeding around a mountain pass for Porsche. A beautiful...
