by Bruce Turkel | Aug 20, 2012 | Branding
Take a look at Mazda’s logo. Notice anything strange? How about that all the letters are lower case except the D which is upper case (the Z could be either upper or lower case). Is that a good use of designer license or is it lazy typography? Does it matter? How about...
by Bruce Turkel | Aug 13, 2012 | Branding
Every day I get emails from salesmen asking me to forward their note to the “proper person in my office” who handles whatever it is that they’re selling. I’ll bet you do too. Do they think we’re going to drop what we’re doing and bird-dog their sales leads for them?...
by Bruce Turkel | Jul 15, 2012 | Branding
According to legend, a teenage Lana Turner was discovered at Schwab’s Pharmacy in Los Angeles. For years, Schwab’s was the place where actors got together to chat and exchange gossip. According to a website devoted to the pharmacy’s history: “In the ’30s and ’40s you...
by Bruce Turkel | Jul 9, 2012 | Uncategorized
A startling shift is changing the demographics of the world’s most important market. 2012 is the first year in history that non-Hispanic white births in the United States will no longer be the majority. According to The New York Times, “in the latest sign of the...
by Bruce Turkel | Jul 2, 2012 | Uncategorized
During the negotiations on the terms of Spain’s bailout, Spanish Prime Minister Mariano Rajoy sent a text to his finance minister. Encouraging the minister to be a tough negotiator, Rajoy wrote: “We’re the number four power in Europe. Spain is not Uganda.” Of course,...
