by Bruce Turkel | May 10, 2011 | Uncategorized
Do you know where good ideas come from? Don’t feel bad, neither do I. Surprising, perhaps, considering my advertising agency is responsible for coming up with great ideas for our clients every single day. I know how to present ideas; I know how to sell ideas. And like...
by Bruce Turkel | May 2, 2011 | Uncategorized
I’d like you to watch a video on YouTube. In the video you’ll see two teams of kids playing with basketballs. One team is dressed in white, the other in black. While you watch the video, be very careful to keep track of how many times the white team passes the ball....
by Bruce Turkel | Apr 19, 2011 | Uncategorized
Last Thursday I gave the worst presentation of my life. I wish I were exaggerating for the sake of this blog, but I’m not. I was truly awful. I was showing work I’m proud of and talking about new concepts we’re excited about but I wasn’t scoring any points with the...
by Bruce Turkel | Apr 6, 2011 | Uncategorized
I’m sitting in the Admiral’s Club at LaGuardia Airport catching up on my emails and reading the comments on my latest blog post. A lot of you responded to The Five Biggest Lies In Business and most of the comments were directed at point three, “To be successful,...
by Bruce Turkel | Mar 28, 2011 | Uncategorized
We’ve all heard the lies:“The Mercedes is paid for.” “I’ll call you in the morning.” “I’m from the IRS and I’m here to help.” “You may already be a winner.” But lately, thanks to the brave new world of online marketing, I’ve heard five new ones that are worth...
