Setting The Record Straight.

If you visit the Smithsonian Institute, one of the exhibits you might see is a lunch counter that’s been carefully relocated from a Woolworth’s store in Greensboro, North Carolina to Washington D.C. History says that the counter was the site of the first...

They Buy Who You Are.

Two things caught my eye this week: According to the old adage of journalism, when a dog bites a man that is not news, but when a man bites a dog that is news. In Thursday’s paper there was an article about Kansas City Royals’ pitcher Gil Meeche who retired last week...

There Is No Box.

In last Wednesday’s USA TODAY, there was an article titled, “Funeral homes discover new life.” It described a new trend across the country where traditional funeral homes are marketing their centers “not just as a place to mourn the dead, but as sites for events...

Beware of the Bazookas!!

Technology has changed everything. And in last week’s blog post, The Five Rules for Creative Success in 2011, we talked about the five factors we’ll need to deal with in order to manage for results in the brave new world: 1      The Future Started Yesterday – Online...

The Five Rules for Creative Success in 2011

Seems like many of the blogs I read just posted their best or worst of lists for 2010. I thought maybe it would be a little more useful to create a list of five important ideas for marketing success in 2011. 1 The Future Started Yesterday. When I speak on social media...
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