by Bruce Turkel | Oct 6, 2009 | Uncategorized
Steve Spalding suggests that 80% of People Quietly Despise Their Lives. Are you among them? Via: https://howtosplitanatom.com/news/80-of-people-quietly-despise-their-lives/ This isn’t a statistic tic, it’s a casual observation based on talking to way more people about...
by Bruce Turkel | Sep 3, 2009 | Uncategorized
Another brilliant blog post by my friend Andrew Jaffee: Motorola is one of America’s proudest brands. Started by the brothers Galvin in Chicago in 1928 as a battery company, it moved to manufacturing car radios, hence the name a combination of “motor” and...
by Bruce Turkel | Aug 11, 2009 | Uncategorized
AdAge reported that Toyota is thinking of firing its ad agencies and doing everything in-house. My friend Andrew Jaffee has some interesting comments: Toyota spends $900 million in measured media in the U.S. alone, according to Nielsen. That means they’re...
by Bruce Turkel | Jul 17, 2009 | Branding, Building Brand Value
A few months ago I made a presentation titled Building Brand Value to a group of industrial service providers. While I spoke there were about 300 people in the room furiously scribbling notes. As soon as I finished talking, a bunch of hands went up and the crowd...
by Bruce Turkel | Jun 22, 2009 | Uncategorized
Owen Frager’s compelling review of Social Media’s significance: As Iranians defy Supreme Leader Ayatollah Ali Khamenei’s warning that there will be blood on the streets of Tehran if there are continued protests, it’s now clear that there are indeed...
