by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
by Bruce Turkel | Nov 13, 2008 | Uncategorized
From my brilliant buddy Owen Frager, a heartfelt and touching letter from Tony Hsieh, CEO of Zappos. Reprinted here with respect and gratitude. “Last week was a tough week for everyone, as we went through the process of laying off 8% of the Zappos family. At the...
by Bruce Turkel | Oct 27, 2008 | Uncategorized
Eager to help turn our home state prosper during these tough time, we just submitted our RFP response to VisitFlorida, Florida’s official destination marketing organization. I’ll keep you posted on how the review goes.
by Bruce Turkel | Oct 22, 2008 | Uncategorized
Today I had lunch with an old friend and very successful attorney who is the founder of an important charity. His girlfriend is in the real estate business and she’s in touch with people’s current economic situations. Her suggestion to him was that the charity...
by Bruce Turkel | Oct 21, 2008 | Uncategorized
A gathering of over 700 marketers and advertising sorts down in Orlando for an ANA conference have voted Barack Obama as Ad Age’s Marketer of the Year. Obama beat out Apple, Zappos and, yes, John McCain. Complete story here.
