by Bruce Turkel | Sep 17, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. Why Major Brands Like Meta and KFC Change Their Names: The Risks, Rewards, and Strategies Behind Corporate Rebranding Introduction: The Rising Trend of Rebranding Another well-known company has decided that its name doesn’t properly...
by Bruce Turkel | Sep 9, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. More Practical Uses for AI and ChatGPT First, an admission: I was concerned about sending last week’s blog post on practical ways I use AI to strengthen my blog’s SEO performance and generate speaking opportunities. While I know that...
by Bruce Turkel | Nov 22, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Are You Answering the Question Nobody’s Asking? I was. And – dagnabbit – I’m a marketing guy. I should know better. For years I’ve been selling myself as a branding speaker. After all, I helped build brands for companies including AmEx,...
by Bruce Turkel | May 11, 2020 | Building Brand Value
Each of us is coping with our reactions to the Coronavirus Crisis in different ways. Our opinions and reactions are based on our own circumstances — how our health and businesses are faring, how much money we have in the bank, where we are sheltering-in-place and whom...
by Bruce Turkel | Mar 16, 2020 | Branding, Keynote speaking, Leadership, Marketing & Advertising
It was Winston Churchill who first said: “Never let a good crisis go to waste.” Churchill’s words are perfectly appropriate considering what’s going on today with the Coronavirus and Covid-19. This could very well be the crises he was talking about. According to The...
