by Bruce Turkel | Apr 23, 2007 | Branding
BrandChannel.com, Interbrand’s online brand exchange released their survey of the world’s top brands. The company stressed that this list is not a record of the world’s best-known brands (such as Coca-Cola). Instead, the BBC News says Interbrand asked consumers “what...
by Bruce Turkel | Apr 12, 2007 | Branding
As the marketing of travel and tourism continues to change, two travel sites are taking a cue from YouTube and distributing consumer-created video content on their sites. Travelistic.com and LonelyPlanet.tv are both offering users and tourism bureaus the opportunity...
by Bruce Turkel | Apr 12, 2007 | Branding
There’s no doubt that brands are badges, telling everyone who we are and how we want to present ourselves to the world. But how far does this go? A recent article in the New York Times suggests that brand-badge symbolism has become so powerful that certain cars...
by Bruce Turkel | Apr 9, 2007 | Uncategorized
VIA my brilliant friend Bob Wright in Orlando: “I feel lucky to be watching a marketing lesson on at least two of the four P’s of marketing — pricing and promotion, especially the use of price as strategy — provided by Disney. No picking sides...
by Bruce Turkel | Apr 9, 2007 | Uncategorized
Did you know that the most valuable thing in a Tiffany’s Jewelry Store comes free with every purchase but you can’t buy one at any price? It’s their signature robin’s egg blue shopping bag and it makes everything Tiffany’s sells, from a...
