by Bruce Turkel | Apr 26, 2007 | Keynote speaking
Click on the members above to see how the foundation is promoting the culinary arts
by Bruce Turkel | Apr 26, 2007 | Branding
In an interesting combination of advertising and social commentary, Nike has plunged bravely into the Don Imus controversey. Although the company takes the high road, it will be interesting to see what (if any) the response will be with consumers and throughout the...
by Bruce Turkel | Apr 24, 2007 | Uncategorized
If you care about how destinations market themselves, you’ll find this article from the Chicago Tribune very interesting. Of course, our Miami client is prominently featured. By Alfred Borcover Special to the Tribune Published April 15, 2007 With billions of...
by Bruce Turkel | Apr 24, 2007 | Branding
“Selling to a company IS different than selling to a consumer. But there are some fundamental principles all ads should follow.” We’ve been promoting the idea that B2B Advertising (Business-To-Business) is really C2C (Consumer-To-Consumer) for a long time. Now...
by Bruce Turkel | Apr 23, 2007 | Branding
BrandChannel.com, Interbrand’s online brand exchange released their survey of the world’s top brands. The company stressed that this list is not a record of the world’s best-known brands (such as Coca-Cola). Instead, the BBC News says Interbrand asked consumers “what...
