by Bruce Turkel | Feb 22, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. How do you feel about typos? I hate ‘em. The few times I’ve discovered mistakes in my blog posts (or worse, when you’ve discovered typos and called me on them) I die the death by a thousand cuts. Humiliating and eternally painful, typos...
by Bruce Turkel | Sep 21, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
Once digital marketing became the standard, one of the questions almost every one of my clients would ask was, “How can we make our campaign go viral?” There are many things you can do to TRY to make your campaign go viral. But there is nothing you can do to guarantee...
by Bruce Turkel | Dec 29, 2020 | Uncategorized
One of my business rules is that I only present new creative solutions in person. I didn’t send them by fax machine or FedEx years ago, and I refuse to send them by email or text today. And yeah, interactive meeting technology such as Zoom, Webex, GoToMeeting, and...
by Bruce Turkel | Nov 18, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Marketing & Advertising
There’s an old line in the classic car business worth thinking about: “Don’t buy the car, buy the seller. ” Its meaning should be obvious. And it is only becoming more important now thanks to emerging technologies and the Covid crisis. People are buying collector cars...
by Bruce Turkel | Oct 6, 2020 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising, Uncategorized
Years ago a good friend of mine was invited to speak at one of those big motivational speaker events. You know the kind – the ones that advertise celebrity speakers such as George W. Bush, Mr. T, and some famous Southern college football coach. They set the admission...
