Getting More

I was at the Qwest Center in Omaha last week, getting ready to make a presentation to a great group of meeting professionals when the phone in my pocket buzzed. The text message was from my friend David: “@ meeting w/5 directors & 20 lawyers. Thought would be good...

Toyota Flirts With Going It Alone

AdAge reported that Toyota is thinking of firing its ad agencies and doing everything in-house. My friend Andrew Jaffee has some interesting comments: Toyota spends $900 million in measured media in the U.S. alone, according to Nielsen. That means they’re...

Recruiting and Hiring Via Twitter

Thanks to Owen Frager for Organic’s six tips for recruiting Via Twitter: • Create a branded company Twitter profile. Assign a key person — or automate tweets — to post jobs as they become available. This person should also be responsible for...

A Different View on Free Entertainment.

This weekend I spoke at a conference for The Keyes Company on a Carnival cruise ship. Although my wife and I spent a lot of time in our cabin watching CNN to see what Obama, Biden, McCain, Palin and Saturday Night Live would do in the campaign’s final days, we still...
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