by Bruce Turkel | Aug 11, 2009 | Uncategorized
AdAge reported that Toyota is thinking of firing its ad agencies and doing everything in-house. My friend Andrew Jaffee has some interesting comments: Toyota spends $900 million in measured media in the U.S. alone, according to Nielsen. That means they’re...
by Bruce Turkel | Apr 2, 2009 | Uncategorized
Thanks to Owen Frager for Organic’s six tips for recruiting Via Twitter: • Create a branded company Twitter profile. Assign a key person — or automate tweets — to post jobs as they become available. This person should also be responsible for...
by Bruce Turkel | Oct 28, 2008 | Uncategorized
This weekend I spoke at a conference for The Keyes Company on a Carnival cruise ship. Although my wife and I spent a lot of time in our cabin watching CNN to see what Obama, Biden, McCain, Palin and Saturday Night Live would do in the campaign’s final days, we still...
by Bruce Turkel | Aug 19, 2008 | Uncategorized
An open letter to resort hotel owners: I was running on the cart path of the Rosen Shingle Creek Resort (Click here to read blog post) when it dawned on me that hoteliers are missing out on a wonderful market by not making their courses welcoming to runners. First of...
by Bruce Turkel | Jun 18, 2008 | Marketing & Advertising, Uncategorized
TURKEL’s new Miami campaign was featured on the front page of the Miami Herald recently. And although the story was brilliantly written by Doug Hanks, we thought we’d share some of the insight that made the campaign possible. Miami’s new positioning...
