by Bruce Turkel | Jan 23, 2018 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Did you know that more than 4.4 million working Americans are drivers? According to the Census Bureau, more than 2% drive trucks, 0.4% drive busses, and 0.3% drive cabs and other vehicles. In most parts of the US, truck driving is the most common job for men. In The...
by Bruce Turkel | Jan 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks‘ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire...
by Bruce Turkel | Dec 8, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I finally finished writing my next book. As much as I enjoy writing the books, the thing I don’t like to do is write the proposals for the agent and publisher. Even though I know how important proposals are to the process, it seems silly to me to spend time...
by Bruce Turkel | Nov 17, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It happened again! You blinked and the world changed. Don’t feel bad if you didn’t notice (it was hidden in plain sight). But whether you saw it or not, all of a sudden the planets realigned, the tectonic plates slipped, the paradigm shifted. While you...
by Bruce Turkel | Feb 5, 2013 | Branding, Keynote speaking, Marketing & Advertising
Last Sunday night about 110 million Americans sat around their HD campfires and shared in a traditional event – the Super Bowl. But this year something was different this year , and I’m not talking about the 34-minute delay caused by the Superdome’s super...
