by Bruce Turkel | Feb 14, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. The Power of ChatGPT. According to the book The Printing Revolution in Early Modern Europe, back in the 1440s, “…the first craftsmen to introduce printing in Italy (and in France and Spain) came from Germany. These pioneers were followed by...
by Bruce Turkel | Sep 6, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. What is the opposite of instant gratification? When I was a kid back in the dark ages of transistor radios there was no instant gratification. If a friend told me about a cool new song I had to hear, I’d tune in to WQAM and wait at...
by Bruce Turkel | Jul 27, 2020 | All About Them, Branding, Building Brand Value, Marketing & Advertising
Recently all of these storied brands have come under protest and scrutiny for being offensive: Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s, Eskimo Pie, Barbie, GI Joe, the Washington Redskins, the Cleveland Indians, the Atlanta Braves. How about all of...
by Bruce Turkel | Jul 14, 2020 | All About Them, Branding, Building Brand Value, Marketing & Advertising
What is an interrobang? Go ahead, I’ll give you a minute to rummage around in the dusty, musty recesses of your brain. Need a clue? Here’s what it’s not… An interrobang is not a new military interrogation technique. It’s not the definition of...
by marketing.bruceturkel | Nov 20, 2019 | Branding, Building Brand Value
Have you ever noticed that when a politician makes the news for a bribery conviction the amount of money they got caught taking is always surprisingly low? $1,500 here, $5,000 there. All for sacrificing their honesty, integrity, reputation, career, etc. Granted, they...
