by Bruce Turkel | Mar 5, 2013 | Uncategorized
The most exciting and profitable part of my business is often also the most frustrating — valuing our ideas. After all, clients don’t come to us because they want to be patrons of the arts. They call us up and hire us because they have a problem and they need to find...
by Bruce Turkel | Feb 5, 2013 | Branding, Keynote speaking, Marketing & Advertising
Last Sunday night about 110 million Americans sat around their HD campfires and shared in a traditional event – the Super Bowl. But this year something was different this year , and I’m not talking about the 34-minute delay caused by the Superdome’s super brownout....
by Bruce Turkel | Dec 17, 2012 | Branding
How many times have you attended a speech and decided whether the speaker was worth listening to within the first few minutes of their pitch? Often they hadn’t even gotten deep enough into their presentation to present metrics worth judging but you’d already made your...
by Bruce Turkel | Nov 26, 2012 | Branding
Your kids cannot tell time. Did you know that? Really, they can’t tell time. Don’t believe me? Test them sometime. Wait until you’re in a room with an analog clock and a teenager or twenty-something. Tell them they can’t look at their phone and then ask them the time....
by Bruce Turkel | Nov 13, 2012 | Uncategorized
Last week we talked about the futility of sending out self-serving newsletters that completely ignore the recipients’ interests and needs (you can read it HERE). Francisco Gonzalez summed it up by quoting his mentor who used to say, “This is clearly a case of...
