by Bruce Turkel | Jan 6, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
At first glance, cooking and baking seem to be different sides of the same coin. They both require various edible ingredients. They both require skill and knowledge. They both call for cutting, chopping, mixing, and stirring. And they both can create good things to...
by Bruce Turkel | May 1, 2012 | Uncategorized
Community foundations exist to help local area residents manage their charitable giving and to funnel local funds to where they’ll do the most good in hometown neighborhoods. Most community foundations judge their success by two factors; the amount of good they...
by Bruce Turkel | Apr 24, 2012 | Uncategorized
A while back I got into my car, flicked on the radio and realized that there just wasn’t anything for me to listen to. It seems that all of the stations were programming their music for — oh, it pains me to say it — much younger audiences. We Baby Boomers were...
by Bruce Turkel | Feb 27, 2012 | Uncategorized
A few weeks ago I posted the question, What Business Are You In? I got lots of answers, both on and off the comment section of the blog. Many of them were very insightful — most readers understand that the reason their customers buy from them is often quite different...
by Bruce Turkel | Feb 15, 2012 | Uncategorized
Last Saturday night I saw the future of branding. My wife and I participated in an event where every part of the experience was carefully designed, tightly controlled, and beautifully managed. The marketers scripted everything, from the attire of the attendees to the...
