by Bruce Turkel | Jun 22, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Remember the village idiot? He was the only one person who watched the naked emperor parade down the street and pointed out that the emperor wasn’t wearing clothes. Everyone else fumfered and mumbled and looked at their feet. Only the village idiot dared mouth what...
by Bruce Turkel | Jun 9, 2014 | Branding, Keynote speaking, Marketing & Advertising
When my son was little, my wife got a call from his teacher. She was “very concerned” and wanted to schedule a parent-teacher conference right away. Of course we were very concerned too and rushed to the school, terrified of what we’d find out. Finally, after what...
by Bruce Turkel | Feb 4, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Unless you’re a Seattle Seahawks fan, Super Bowl XLVIII wasn’t much of a game. I’ll bet most Super Bowl parties broke up before the fourth quarter was over. Yours probably did too. Unless you’re a hardcore advertising fan, the Super Bowl ad show wasn’t very...
by Bruce Turkel | Jan 29, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It wasn’t until I spent three weeks in Southeast Asia with my family that I really learned the true importance of brands. It shouldn’t have been that way because for the last 30 years I’ve been running a brand management firm that helps our clients create and build...
by Bruce Turkel | Jun 25, 2013 | Branding, Keynote speaking, Marketing & Advertising
Tom Brokaw wrote the book about the generation of Americans who grew during the depression and fought in World War II. In his preface, Brokaw describes the people he researched and wrote about this way: “These men and women came of age in the Great Depression, when...
