by Bruce Turkel | Aug 30, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. What Do You Want? It was a good ten or twelve years ago, and I was late for a meeting. I was rushing through Coconut Grove from my office to meet with my client on the other end of town. It was a typical, beautifully warm Miami day, and I...
by Bruce Turkel | Aug 21, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. What Does It Take For YOU To Change YOUR Mind? One of my favorite Bob Dylan lyrics is from the song Highway 61 Revisited: God said to Abraham, “Oh, kill me a son.” Abe say, “Man, you must be puttin’ me on.” God say, “No.” Abe say, “What?”...
by Bruce Turkel | Jun 26, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Know Your Customer. Perhaps the most essential element of marketing and branding is to know your customer. Companies spend hundreds of millions of dollars trying to understand what their buyers like and dislike, what motivates them to...
by Bruce Turkel | Jun 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Is Santos a Synonym for Lying? In the movie Catch Me If You Can, Leonardo DiCaprio’s character Frank Abagnale Jr., was a con man who made believe he was a Pan Am pilot, a doctor, and a prosecutor. In The Talented Mr. Ripley, Matt Damon’s...
by Bruce Turkel | May 30, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Being Bad at Something Good. This morning’s run was even tougher than usual. My legs felt like lead weights, I couldn’t seem to suck in nearly enough air, and no matter how hard I tried to keep up, the friends I was running with just kept...
