by Bruce Turkel | Jun 1, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
If you’ve read my blog before you know I’m obsessed with traveling light. That’s because a minimalist mindset makes travel more enjoyable and stress-free. Also I believe there are only two kinds of luggage – carry-on and lost. I’ve written about this before, listing a...
by Bruce Turkel | Feb 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I travel so often that it wasn’t until my daughter was 13 or 14 that she figured out that shampoo comes in large bottles too. Because so much of that travel relates to building compelling tourism brands for destinations around the world, I often sit in the plane on...
by Bruce Turkel | Feb 10, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The flight to San Juan was scheduled to leave at 7:25 AM, so my mental math looked something like this: “Want to get to airport an hour early, that’s 6:25 AM. Thirty minutes to get to airport, that’s 6:00. Half an hour to get ready, gotta get up at 5:30. ” But here’s...
by Bruce Turkel | Jan 29, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It wasn’t until I spent three weeks in Southeast Asia with my family that I really learned the true importance of brands. It shouldn’t have been that way because for the last 30 years I’ve been running a brand management firm that helps our clients create and build...
by Bruce Turkel | Dec 2, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There’s an old joke that says, “The key to relationships is honesty and sincerity… and if you can fake that, the rest is easy.” Paraphrasing slightly, many companies believe that the key to branding is authenticity… and if they can fake THAT, then the rest is...
