by Bruce Turkel | Jan 29, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It wasn’t until I spent three weeks in Southeast Asia with my family that I really learned the true importance of brands. It shouldn’t have been that way because for the last 30 years I’ve been running a brand management firm that helps our clients create and build...
by Bruce Turkel | Dec 2, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There’s an old joke that says, “The key to relationships is honesty and sincerity… and if you can fake that, the rest is easy.” Paraphrasing slightly, many companies believe that the key to branding is authenticity… and if they can fake THAT, then the rest is...
by Bruce Turkel | Nov 12, 2013 | Uncategorized
When I started this blog I promised to be transparent and share my experience with you. My goal has always been to build an active online community to foster relationships and foment opportunities, but to also share the journey with you so you can benefit from my...
by Bruce Turkel | Oct 8, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Do you remember the first time you rode a bike by yourself? I remember when I did. I hopped up on the shiny blue two-wheeler I got for my birthday, and my dad ran alongside me holding onto the saddle while I furiously pumped my legs and struggled to control the...
by Bruce Turkel | Sep 2, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Internet bubble burst right after Y2K and the real estate bubble burst after the middle of the decade because people believed that with all the new technology and opportunities the old rules simply didn’t apply anymore. But the history of fads has shown us that...
