by Bruce Turkel | Jun 24, 2012 | Branding
When I was in college, moving into the dorms was an arduous ritual. First we’d set up our stereos. Of course they were enormous – mine was comprised of big JBL speakers, a separate Marantz amp and McIntosh pre-amp, a Pioneer turntable and Aiwa cassette deck. The...
by Bruce Turkel | Mar 20, 2012 | Uncategorized
In the last few months our branding firm has seen an unprecedented rash of new business opportunities. While I never look a gift horse in the mouth, the control freak, Type-A part of my personality wants to know where they’re all coming from. The small part of my...
by Bruce Turkel | Mar 12, 2012 | Uncategorized
Most mornings my running group meets bright-eyed and bushy-tailed at 5:45 AM. Of course, even at that peaceful time in the early morning we have to watch out for oncoming traffic. No matter how sleepy I am, nothing’s more bracing than the slipstream of speeding cars...
by Bruce Turkel | Nov 28, 2011 | Uncategorized
Those of you who know me or have been reading this blog for a while know that I am obsessed with traveling light. In my mind, there are only two types of luggage: carry-on and lost. I prefer the first kind. I’m very careful with what I carry and how I carry it. I...
by Bruce Turkel | Oct 16, 2011 | Uncategorized
Since the first day I made a speech in public, I’ve done everything I can think of to become better. My obsession started with my first talk — I was so nervous about presenting to a live audience that I wanted whatever help I could get before I made a fool of...