What Do Baby Boomers Want, Anyway?

Maybe you’re like me, a relatively stressed out college educated boomer professional (remember when we were called yuppie scum?) trying to figure out how to run a business, a marriage, a family and a life in our exciting new world of tech connectivity, increased...

What do incompetence AND arrogance add up to?

Besides having a problem with their Deepwater Horizon well spewing oil into the Gulf Stream, BP also seems to have a problem with its executives spewing insensitive statements into the media stream. First, embattled BP CEO Tony Hayward told a disbelieving press “I’d...

What I learned from 26.2…

Last Sunday I ran the ING Miami Marathon. Okay, “ran” is hyperbole. I actually jogged or plodded through the marathon.canadian online pharmacy https://buynoprescriptionrxxonline.net/canadian-online-pharmacy.html over the counter But the point is that I finished the...

Has Tiger Woods poisoned the spokesman well?

Today a TV business pundit asked if the Tiger Woods’ situation had poisoned the spokesman well for everyone. Unfortunately, I don’t think so. Many unsophisticated marketers use it because the spokesperson model of advertising is usually an easy way for a...

My eighteen mile run on Saturday

I usually try to write about branding and marketing related issues. Sometimes I’m able to tie those posts into chats about my morning runs at various hotels. Not this time. On Saturday I did my longest run to date and have come up with no business value at all....
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