by Bruce Turkel | Oct 16, 2012 | Branding
A partner in a successful medical services company had a problem. Her business was undergoing a number of new competitive challenges as larger, national businesses had begun to market to her clients. Worse, they were offering genericized services at significantly...
by Bruce Turkel | Sep 18, 2012 | Branding
There’s an old story about the pessimist father who wanted to teach his optimist son a lesson. The only thing the kid wanted for his birthday was a pony. So on his birthday, when the kid was away at school, his dad called the local feed store and had his son’s bedroom...
by Bruce Turkel | Jul 22, 2012 | Branding
I met my running buddies at 5:45 this morning. We banged out five and a half miles at a nine to ten minutes per mile pace. Believe it or not, Barbara had already done five miles before the rest of the group even showed up, Daniel ran seven more miles after we...
by Bruce Turkel | Jun 24, 2012 | Branding
When I was in college, moving into the dorms was an arduous ritual. First we’d set up our stereos. Of course they were enormous – mine was comprised of big JBL speakers, a separate Marantz amp and McIntosh pre-amp, a Pioneer turntable and Aiwa cassette deck. The...
by Bruce Turkel | Mar 20, 2012 | Uncategorized
In the last few months our branding firm has seen an unprecedented rash of new business opportunities. While I never look a gift horse in the mouth, the control freak, Type-A part of my personality wants to know where they’re all coming from. The small part of my...
