by Bruce Turkel | Apr 16, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Conmen, salesmen, and holy men. My morning email included a doom and gloom prediction from a sky-is-falling blogger who writes about small business issues. I’ve excerpted some of his predictions for you here: “The global economy is...
by Bruce Turkel | Mar 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Selling to B2B businesses. It’s always fascinating to me when people ask if I can create strategic messages for their business-to-business companies. They ask with the thought that while business-to-consumer (B2C) companies sell to...
by Bruce Turkel | Feb 28, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. People HATE to be sold. If you spend your life in advertising and marketing, sooner or later, it dawns on you that your entire career has focused on three things: Finding prospects, Attracting customers, and Closing sales. If you spend...
by Bruce Turkel | Jan 28, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. How To Get What You Want Each week I collect more and more followers on LinkedIn. So I thought it would be a good idea to reach out to all those folks to promote my new book. Trouble is, I don’t know the best way to do that. A friend...
by Bruce Turkel | Dec 14, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. How do you prepare for the new year? I’m not talking about pulling the Moët out of the ice bucket and putting on your gown or tuxedo. Nor am I talking about pulling the Moët out of the ice bucket and trying to stay awake just long...
