by Bruce Turkel | Oct 2, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video What’s the best way to get hired? Anyone directly involved in sales, marketing, leadership, or customer service, as well as anyone who produces art, music, professional services, or any other commercial product or service, has asked...
by Bruce Turkel | Jul 11, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Know Like Trust You’ve probably heard the old saying, “People do business with folks they know, like, and trust.” The way people say it, Knowliketrust sounds like one word. A single thought. Something that happens all at once....
by Bruce Turkel | Jun 26, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Know Your Customer. Perhaps the most essential element of marketing and branding is to know your customer. Companies spend hundreds of millions of dollars trying to understand what their buyers like and dislike, what motivates them to...
by Bruce Turkel | Apr 24, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Sales
Shameless Selling. I had to go all the way to Croatia to learn about Shameless Selling. On a small pedestrian passageway high up in Dubrovnik’s Old Town, Frano Banić (pronounced “Ban-ich”) runs his family’s small restaurant. Frano’s responsibilities...
by Bruce Turkel | Apr 16, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Conmen, salesmen, and holy men. My morning email included a doom and gloom prediction from a sky-is-falling blogger who writes about small business issues. I’ve excerpted some of his predictions for you here: “The global economy is...
