by Bruce Turkel | Dec 14, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. How do you prepare for the new year? I’m not talking about pulling the Moët out of the ice bucket and putting on your gown or tuxedo. Nor am I talking about pulling the Moët out of the ice bucket and trying to stay awake just long enough to...
by Bruce Turkel | Nov 22, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Are You Answering the Question Nobody’s Asking? I was. And – dagnabbit – I’m a marketing guy. I should know better. For years I’ve been selling myself as a branding speaker. After all, I helped build brands for companies including AmEx,...
by Bruce Turkel | Oct 4, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Keynote speaking
Click HERE to watch video. How to Overcome Sales Objections. I recently started reaching out to fill my upcoming Strategic RoundTable, CEOnly. As you might imagine, I’m hearing lots of reasons why people WANT to participate but just aren’t ready to do it NOW. You...
by Bruce Turkel | Aug 23, 2022 | Bruce Turkel, Keynote speaking
Click HERE to watch video. Customer Satisfaction Versus Customer Loyalty. Have you ever stopped and thought about the value of customer satisfaction versus customer loyalty? First, an admission… Just because I work hard to create something and just because I’m happy...
by Bruce Turkel | Jan 11, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. “What’s the smartest business in the world?” How’s THAT for a catchy headline? Admit it, you opened this blog post simply to find out the answer to the question… What IS the smartest business in the world anyway? If I were a typical...