by Bruce Turkel | May 30, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Streisand Effect and Your Brand Value. Photographer Kenneth Adelman took an aerial photo of Barbra Streisand’s Malibu mansion. In return, the singer sued him for $50,000,000 citing violation of privacy. Before the suit, “Image 3850” (the photo of Streisand’s...
by Bruce Turkel | May 22, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Key To Building Your Brand. “I blew out my flip flop, Stepped on a pop top; Cut my heel, had to cruise on back home.” Those aren’t just some of the lyrics to Jimmy Buffett’s 1977 song Margaritaville. They contain the secret message to his stellar success in music...
by Bruce Turkel | Feb 21, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Foreplay starts in the morning. I have a buddy who told me about a disagreement he had with his girlfriend. The two of them weren’t getting along and hadn’t been nice to each other throughout the day. But after dinner was done and the dishes were put away, he started...
by Bruce Turkel | Jan 24, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Gwyneth Paltrow, Green Eggs, and Vaginas.Gwyneth Paltrow has sold a lot of interesting products on her Goop website. For some reason, it seems like some of the most popular products have to do with her customers’ vaginas. Back in January 2015, the actress recommended...
by Bruce Turkel | Dec 20, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Even Idiots Don’t Like Being Told They’re Idiots.Years and years ago I came up with a brilliant idea for attracting new business. In my daily scouring of newspapers, magazines, and other media (thankfully this was before the Internet) I’d look for advertising that I...
